Per ZombieLand. Clearly, this is ironic for the heroes of Zombieland to acknowledged that Americans are sleep deprived when they have brain eating, gut guzzling, blood thirsty zombies eating all the humans in the world. But, nice of Wichita to address America’s ongoing epidemic.
I can’t vouch, however, for the movie trailer of A Nightmare on Elm Street preceding the showing of Zombieland. It urges people not to sleep, particularly kids, or expect to not ever awake.